Sunday, December 9, 2012

Lascivious Burger: By Carl's Jr

When it comes to placing an ad on television for the visually hungry, Carl's Jr has come through with some ads that would make some "PG" rated movies look like Sesame Street. The franchise, which has been in the bottom of the fast food ratings war for a while has been busy with trying to muster up some business with splashing some Playboy bunnies on the boob tube ( pardon the expression). According to Zagat's 2012 Fast Food Survey, Carl's Jr isn't in any of the top five rankings for any of it's categories which include; Best Burger, Best Fried Chicken, Best French Fries and Best Overall Value.With this well known fact, the geniuses at Carl's Jr have come up with a brainstorm. I don't recall when it became common for ad executives at Carl's Jr to begin the bimbo burger legacy but it doesn't look to have made an impact on the way Carl's Jr burgers taste. I've ate Carl's Jr before and I can see why they haven't made the top of the list when it comes to fast food burgers.

It must have been around 2009 when Carl's Jr started selling burger sex on television. An actress named Audrina Patridge from MTV's series The Hill was splattered across the small screen, clad in her gold bikini and slopping on a Teriyaki burger that she refers to as her "bikini burger". Reminiscent of her reality show she played on where at times she looked a lot like what she was acting out for the Carl's Jr ad.

Audrina Patridge

By 2010, Carl's Jr struck high society gold when it came across the celebutante Paris Hilton. The lanky and shapeless siren of the Hilton fortune must have been in need of more exposure since her reality show went end up earlier that year.Paris was a hot item during this time and Carl's Jr once again came across with more of the same but with an extra helping of bimbo-ness (so...it's not a real word). In this commercial, Paris is seen washing a car but most of the time she is soaping herself until the last few seconds when she takes a bite of Carl's Jr BBQ beef burger.

Paris Hilton

After the Paris commercial, the guys at the front office scheming up it's newest form of lavish lewdness found Sports Illustrated model Kate Upton. Kate worked for Guess and Victoria's Secret and also had parts in the movies Tower Heist and The Three Stooges. This commercial was banned from the list of Super Bowl ads in 2012 for it's content. It's just what all those armchair quarterbacks would have missed their bathroom break for.


Kate Upton

Carl's Jr - Kate Upton's Southwest Patty Melt Burger Video


To end with, there is one more debauchery burger ad to go through. This one stars the Playboy Playmate Sara Underwood. Sara began her working career selling heaving equipment but moved on to Hooters and then was picked up by Playboy after her appearance in the girls of the PAC-10 issue. She was named Playmate of the year in 2007 and has had roles in several films. If you're wondering who the brunette is in the commercial, it's Emily Ratajkowski. an actress that has a role on the Nickleodeon program ICarly.


Emily Ratajkowski and Sara Underwood



There's no doubt that if Carl's Jr was to put as much effort into making a tasty burger instead of spicing up the appetite of high testosterone men, they might move up in the burger war rankings. But for now, scantly dressed gals parading around with burgers in hand is something you would rarely see at the local fast food joint. But I do have a favorite for burger commercials such as the ones I've posted here in this story. It's one you won't see on the television. May I introduce the "Karl's Sr Six Pound Burger" video.

You can have a One Star day at Carl's Jr. Happy eating!



No comments:

Post a Comment